B. Braun-News

Second design award for 3D camera heads from Aesculap

For the second time prestigious design award for Aesculap: The subsidiary company of the B. Braun Group won the internationally coveted German Design Award for their innovative 3D camera heads used in endoscopic laparoscopy. Aesculap already received the renowned Red Dot Award for this last year.

After several days of rating over 5000 submitted products from all around the world, the expert jury honored the design of the 3D EinsteinVision® 3.0 camera heads from Aesculap with the quality seal in the discipline “Excellent Product Design 2018”.  "Those who prevail against the top-level competition here have successfully proven themselves to be among the best," according to the jury. The award ceremony will take place during the "Ambiente" international consumer goods trade show in Frankfurt am Main on February 9, 2018.

With the awarded camera system Aesculap implemented a platform technology for the first time. That means that in combination with the 3D camera system EinsteinVision® 3.0  both the 3D as well as 2D camera heads can be utilized. The same design elements and language as well as uniform control elements for both camera head variations mean that users can expect a consistent user experience and, through that, simpler handling in day-to-day clinical work.

Rudi Zepf (left), Senior Expert R&D Visual Technologies, and Jürgen Lippert, Senior Product Manager Global Marketing Laparoscopy Aesculap, are excited to receive the second design award for their 3D camera heads.

"We are very happy to be recognized with the award again. The third generation of our 3D camera system EinsteinVision® fulfills a variety of customer requirements”, explains Jürgen Lippert, Senior Product Manager, responsible for Global Marketing Laparoscopy at Aesculap. The operating controls make an intuitive operation of the camera head possible in a darkened, sterile surgery environment.

There were also other product features that were worthy of award for the jury: the permanently fog-free optics through integrated heating elements at the tip of the endoscope, the consistently high picture quality, thanks to an extraordinary sterile provision concept with which the optical camera system doesn’t need to be sterilized (the thermal preparation is actually the main cause of the constant loss in picture quality of optical components) as well as the visible reduction of surgical smoke in the abdomen, as the high-frequency (HF) current often produces a disruptive buildup of smoke. By using a special camera algorithm, this impairment is visibly reduced. “That makes the operator’s job easier and simultaneously shortens the duration of the surgery. This illustrates how both the user and the patient are the focus of our product development, as, with laparoscopic work, better visibility also means more safety for the patients,” according to the product manager.

With the help of individualized camera settings, the camera systems can be applied interdisciplinarily in both general and visceral surgery, gynecology, urology or cardiothoracic surgery.

About the “German Design Award”

The international "German Design Award" competition has been organized since 2012 by the German Design Council, headquartered in Frankfurt am Main, and is among the most renowned design contests in the world. This premium award enjoys an esteemed reputation far beyond professional circles. Those who prevail against the top-level competition here have successfully proven themselves to be among the best.

The German Design Council, as a German branding and design authority, was founded in 1953 at the initiative of the German parliament with the goal of representing German design. The jury of the 2018 German Design Award is comprised of design connoisseurs from business, education and science, as well as the design industry. All jury members are acknowledged experts in their fields. 

Manufacturers and designers from around the world were called to submit their products again in 2018. In total, the competition registered more than 5,000 entries this year.